Summit Speakers 2014
Another brick out the wall
Sarah Hinchliffe, i4 Consultancy and Design Limited
Strategy, capture and management
Briefing – Teamwork & communication
Achieve the best results by breaking down the wall between sales and bidding.
Our salespeople are there to create an excellent relationship with the prospect, understand their requirements and paint an attractive, yet realistic, picture of the solution and its benefits. But how often are you asked to work on a bid where you have no input at all from sales?
The session will cover the role that salespeople should play throughout the business development lifecycle and explore what input it is reasonable for you to request before, during and after the bid phase.
A freelance bid specialist, certified Shipley trainer and APMP Professional, Sarah has over 30 years' selling experience from field sales through to director level. Her articles in the Institute of Sales and Marketing Management (ISSM) magazine Winning Edge help salespeople to understand bid excellence.